Driving ideas – Magazine for Volkswagen
Jul 07, 2008
The mobility of tomorrow starts with outstanding and sweeping ideas. Volkswagen’s slogan „Driving ideas“ represents the company’s innovation power and gives answers to tomorrows challenges in the form of an integrated magazine. Twelve stories deliver exciting and fascinating insights into the world of mobility, following the terms „Performance“, „Innovation“ and „Responsibility“. These magazines address clients and opinion leaders from economy and press. The edition contained 160.000 german and english magazines which were handed out in Lufthansa lounges and in the group´s new cars at the delivery in Wolfsburg. Using synergy: the magazine is also part of the group´s annual report realized by 3st kommunikation. The additional use of the same content in a seperate magazine is a successful example of intelligent content management.