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Fresh Design for Appel Feinkost

May 12, 2006

Appel Feinkost Logo

More than 100 years ago, Appel Feinkost established the german term “Feinkost” (delicatessen). In a comprehensive re-branding, 3st kommunikation created a new face for Appel.

The company’s products (fish, flavoured sauce and fine ingredients) let every gourmet fall in love. In order to be recognized as a well-defined and friendly brand by its customers, business clients and partners, our branding team optimized and completed the whole brand appearance by defining new colours, formats, typography and image concepts. The relaunch involves stationary, packaging, broschures, booth design, fleet and guidance systems.

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