MorphoSys’ web site is scoring!
Nov 30, -1
Once a year, NetFederation creates a ranking of the Investor Relations online sections of German Aktiengesellschaften. In the context of this “IR benchmark study”:http://www.ir-benchmark.de/, MorphoSys AG was able to chalk up a very special price: The relaunched web site – designed and coded by 3st – sports the greatest increase in total score (by 21.8% to currently 60.1%).
The ranking is based upon four criterias: “Story”, “Service”, “Technology” and “Visual Design”. Despite of some new legal conditions, the average quality level of the web sites were increasing, according to the study. But none of the 110 analyzed companies (DAX, MDAX and TecDAX) could improve itself to such an extend as MorphoSys AG did with its fresh, accessible and user-friendly web site. More detailed information and benchmark listings are available at the “study’s web site”:http://www.ir-benchmark.de/ergebnisse_vergleich2006.php.