Web relaunch for MorpoSys
Jul 13, 2006
TecDAX listed MorphoSys AG belongs to the world’s leading biotech companies in the field of human antibodies. Since late June the company presents itself on www.morphosys.com in a fresh look.
The design with its primary colors gold and blue is distinctly related to the annual reports’ style, enriched with its own design elements. The clear and elegant site navigation ensures high accessibility for the content. Of course, modern web technologies like newsfeeds and podcasting are being used to communicate with investors and journalists in the best possible way.
In order to give MorphoSys full control over content and structure of their website, 3st developed a highly customized content management system (CMS). With this application, the users can add or edit text, images, tables and other page elements very simple at any time. “We have been searching for the ideal combination of flexibility and ease of use that is furthermore able to grow alongside our company.” says Dr. Gutjahr-Löser, Director, Head of Corporate Communications at MorphoSys AG. “With this CMS the site management is really simple and even fun!”
On the technical side the website is based on modern web standards and high accessible as well. Using a handy zoom feature one can scale the entire page layout. The semantically correct XHTML code does not only appeal to screen readers for the blind, but also to search engines like Google.