ZDF.archive - your personal footage finder
Aug 09, 2001
ZDF Enterprises commissioned 3st with the marketing conception and implementation of a cross-media product launch. The multi-stage communication concept started with an international mailing promotion, consisting of a foldout brochure with an appropriately themed design including an interactive CD-ROM. The CD-ROM was developed entirely in house and presents the first ZDF archive of film footage available on the Internet (www.zdf-archive.com) with a list of services, a user manual and contact information.