ALREADY AHEAD
Just arrived - and already ahead again: After five years of preparation, the new BMW iX3 marks the start of the NEUE KLASSE. But it is just the beginning: 40 more models and updates will follow. The BMW Group is sending out a strong signal - which we have translated into equally strong reporting.
The motto "ALREADY AHEAD" is a self-confident statement: The BMW Group's lead is the result of innovative strength - and the ability to make the future a reality today.
This is exactly what the report makes visible, translating the driving pleasure of the NEUE KLASSE into a digital experience. The central animation principle, the "light curtain", symbolizes the transition from vision to reality. It is inspired by the BMW Panoramic iDrive, the new operating and display concept of the NEUE KLASSE, and opens up a view of the company's present and future.
The report consists of an HTML-based website and an interactive PDF, flanked by social media adaptations. These increase reach and relevance beyond the actual report itself.
Four stories bring innovation, speed and passion to the point. Scrollytelling and micro-animations create an immersive interplay of information and emotion.
Questions about the project?
