PUMA Corporate Site

Welcome to PUMA

The rebrush of the PUMA website combines sustainable design, strong brand management and digital performance to create a future-proof presence.

To the website

Accessible and consistently user-friendly - these are the requirements for the site's UX design. Interdisciplinary workshops resulted in a modular structure that bundles the needs of various specialist departments and can be expanded via flexible modules for new content and target groups.

The aim of the relaunch was to create an even more powerful, consistent brand experience at all touchpoints.

PUMA is fast, colorful and self-confident - that's why 3st has digitally turned up the design dials. The corporate font is more prominent, and color accents automatically generated from images make the content shine.

For more power and contrast, the Dark Mode is the first choice for PUMA.

Everything integrated: In technical terms, the site has also taken a giant leap forward. With the multisite solution, PUMA can design and maintain several subpages centrally and independently via the Drupal CMS. At the same time, automated content areas make editorial work easier - for example for the job portal or the CATch up magazine. The end result is a high-performance overall package that invites users to scroll through the PUMA world on all devices.