Corporate Book: Telekom Bookazines

The positive difference

What is the role of the human factor in the digital age? How can companies create a healthy knowledge culture? And how can they reinvent themselves to meet changing customer demands? Dr Ferri Abolhassan, Managing Director Sales & Service Telekom Deutschland GmbH, has worked with experts to find answers to these questions from different perspectives. As editor, he presents the solutions and food for thought in four bookazines produced in cooperation with 3st and Fazit Communication.

The series started with the title "Human superpower". This was followed by "Wissen macht Spaß" and "Re-Invent". The most recent publication is "Kundenliebe".

The four bookazines are published by Frankfurter Allgemeine Buch and are available in bookshops everywhere.

The design is as varied as the perspectives: the mix of guest articles, interviews and company portraits gives each text its own individual look.

All three editions of the bookazine were produced as a team effort: The design was created by 3st, and the editorial work was carried out by Telekom Deutschland and Fazit Communication.

Experts and managers - including many well-known names - share their thoughts and ideas.

Despite the diverse topics and individually staged content, the volumes are based on a well thought-out basic concept. This means that readers never lose the common thread.

Photos, illustrations or boldly used typography: the books are not only an experience in terms of content, but also visually.

Questions about the project?

Portrait Rohwa Jung
Rohwa Jung

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