For everyday life and adventure
For the market launch of the new Hyundai SANTA FE, Hyundai wants to raise awareness of its flagship among readers of the Frankfurter Allgemeine Zeitung and Süddeutsche Zeitung. To this end, a content campaign with banners, scrollytelling articles and print advertorials is being created that fits perfectly into the editorial environment.
The Hyundai SANTA FE is the perfect companion for individual trips into the countryside and trips with the family. FAZ.NET and SZ.de convey this in an elaborate special publication.
Existing images and films are turned into a scrollytelling-based content piece with specially created texts.
The narrative framework is created by a family's calendar. Their activities make it clear that the Hyundai SANTA FE is suitable for any terrain.
A photo of the interior becomes interactive on scroll and showcases features of the vehicle with a zoom effect and pop-up texts.
Advertising media such as wallpapers on FAZ.NET and SZ.de, content cards and native teasers attract attention.
In the printed editions of F.A.Z. and SZ, a classic advertorial adapts the digital content for print. In this way, Hyundai reaches the target group on both channels in a precise, informative and entertaining way.
Questions about the project?
