Röchling Branding

Into the future

The Röchling Group shapes industry. Worldwide. For almost 200 years. With a revamped image, the traditional brand is now embarking on the third century of the company's history. This includes the complete package of brand strategy, logo, corporate design, website, and accompanying communication for employees.

Reducing complexity: The new logo integrates the three stylized roses of the family crest into a forward-looking brand.

Everything is striving towards a future as a system and solution provider.

To achieve this, Röchling focuses on the people behind the brand in its presentation. With clear language and strong imagery. All of this is bundled in the individually developed brand portal.

A linchpin of the new appearance: the website. Clear in structure and with a fresh design, it shows not only the products, but above all how the people at Röchling use their plastics expertise to find solutions for almost every industry.

Questions about the project?

Portrait Giuliana Zorzi
Giuliana Zorzi

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