- Branding
- 2024
Factor F shapes
The B2B unit of the F.A.Z. Group defines communication as an impact equation. Convincing communication products arise from the multiplication of the customer message with the services of the B2B companies of the F.A.Z. Group. These are the F factor. As a speaking brand, it describes the difference that the skills of over 400 experts make and places them under a communicative and content-related bracket in an eye-catching way.
This includes above all a striking color system: F.A.Z.-Blue connects with the main brand, Vibrant Purple stands exclusively for Faktor F. Together with Bright Red, strong contrasts are created - for innovation, movement and freshness. The Vibrant Gradient dynamically combines the three colors. The color system is complemented by a clear, exciting font system.
The Vibrant Gradient creates a moving color system - on social media, on the web and projected onto the super logo.
Clear and typographically full of character: the brand forms a confident umbrella for the B2B communication units of the F.A.Z. Group. As a brand, Fakor F is open enough to unite the five subsidiaries under it - and pointed enough to act as a hinge to the parent brand.
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