Regain values

A revolution in PET recycling - revalyu has set its sights on nothing less. The subsidiary of the Heraeus technology group wants to achieve this with a new method. Using depolymerization, revalyu produces plastic fibers for the textile industry from ocean plastic. Entirely without the raw material oil. Our mission: to create a strong brand for the future with an iconic name and branding.

revalyu: A naming based on the skillful fusion of the terms "recycling" and "value" makes the new brand understandable and memorable.

With a digital, scalable and agile design system, revalyu embodies a sustainable industry enabler.

The vision of recycling is conveyed in our simple and concise key visual idea. The "Transforming Axis" dynamically shows the transformation process from plastic waste to value creation and is a strong brand element in the overall appearance.

The purist design language and progressive black imagery show technological fascination and boldly set revalyu apart from its competitors.

The iconic, functional and flexible design system enables the creation of diverse and dynamic applications on all channels. A brand ready for big leaps.