TRATON Branding + Innovation Hub

On track

Electric drives, autonomous driving and digital networking: The transport industry is facing enormous challenges. For the TRATON GROUP, innovation is the best way to master them.

The "Innovation Hub" explains how the people and movers in the TRATON GROUP are tackling this task. It offers users exciting insights into the world of the Scania, MAN, Volkswagen Caminhões e Ônibus, Navistar and RIO brands.

Our task here is to explain technology in an understandable way, show the people behind the innovations, and offer authentic insights.

Big trucks, new technologies and thousands of people with good ideas. That's how success stories begin.

The TRATON "Innovation Hub" bundles cross-media stories, portraits and the company podcast. It is also the starting point for versatile social media content in text form and moving images.

Questions about the project?

Portrait Giuliana Zorzi
Giuliana Zorzi

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