Huf Branding

Stability & dynamics

„Let’s enter the next level” – according to this guiding principle, the Huf Group is actively shaping change in the automotive industry. The new brand identity makes the supplier's claim as a leading specialist for secure vehicle access and authorization visible. It all started with the question of what the company stands for. Numerous interviews and analyses resulted in brand values and the brand core. Communication is consistently aligned with these: The design system is fluid, but powerful and clear. Thus, it never loses expression and uniqueness in the entire variety of applications.

Powerful and clear: The Huf innovation axis underlines the forward striving as a trendsetter of the automotive future.

The new logo is also stable and dynamic: we have updated its predecessor without losing any of its recognition value.

On the website, customers can find modern solutions for vehicle access and authorization – animated to a high standard and at a glance. In line with the new brand identity, the magazine "Keynote" was created as a modern, attractive medium for international employee communication.

Questions about the project?

Portrait Giuliana Zorzi
Giuliana Zorzi

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