More than ever
More BMW than ever before: With the NEUE KLASSE from 2025, the BMW Group is heading for the mobility of the future - confidently and with high standards. Once again this year, we have accompanied the premium car manufacturer on its rapid journey with an expressive digital report. Climb aboard!
In keeping with the motto MORE THAN EVER, the annual report sends users on a journey that couldn't be more immersive and visually stunning. It shows: The BMW Group is competitive, resilient and forward-looking.
The BMW Panoramic iDrive, the new operating and display concept of the NEUE KLASSE, not only characterizes the typical BMW driving pleasure, but also the user interface.
The trapezoidal shape of the central display becomes the central design element. It draws the eye inwards - to all BMW Group drive technologies and brands.
Three stories with interactive elements draw users into the world of the BMW Group. Entertaining and immersive, they shed light on long-term growth, the new driving experience and global production.
As in the stories, scrollytelling elements and micro-animations support the situation report - for a dynamic reading experience with clear information transfer.
The materials used in the NEUE KLASSE are reflected in the web design: together with the dark mode and light mode, the colors coral and light blue set the tone for the design world.
Questions about the project?
