PUMA Online Reporting

FOREVER.FASTER.

The according to its own statement fastest sports brand of the world put once again a lot of speed into its integrated digital annual report 2022. Its title: FOREVER.FASTER. For 3st that meant: No standstill. Everything is moving – that is also true for the design high in contrast.

The PUMA brand ambassadors – top athletes, fashions stars, and other artists – convey the message of a young generation that wants to be faster all the time.

Concerning the design, the report showcases a lot of speed from the very beginning. Duplex effects, fast video cuts, overlapping, people, typography – dynamics wherever you scroll to.

Two special colors for visual effects: the energetic orange and the vibrant violet.

Questions about the project?

Portrait Rohwa Jung
Rohwa Jung

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