FOREVER.PLAY.

The full HTML report positions PUMA as a sustainable, digital and progressive brand in its anniversary year. As in previous years, this is achieved with a mix of moving images, bright colours and the radiance of the PUMA brand ambassadors.

In the magazine section FOREVER. PLAY. there is plenty of gamification. A quiz module guides readers through quotes and exciting records. As a playful design element, we have derived a playing field from the ‘PUMA-P’ hallmark. This provides additional dynamism.

In his audio commentaries, ‘Mr PUMA’ Helmut Fischer looks back on the most emotional moments from 75 years of PUMA. We have developed our own timeline module to match.

Transparency in bright colours: The most important business figures can be easily grasped at a glance.